How provider directories are transforming patient access to treatment

In today's digital-first, consumer-centric healthcare landscape, patients put a premium on accurate provider information. For pharmaceutical and medical device companies, this presents a unique opportunity. By embedding provider directories on their websites, they facilitate access to care, drive engagement, and boost brand loyalty.

Pharmaceutical brand websites are key sources of all kinds of information. Our data shows that 50% of consumers research prescriptions and medical devices on brand websites, and 90% want these sites to help them take the next step by hosting directories where they can find providers and book appointments.

Why provider directories matter to pharmaceutical and medical device companies

Over half of consumers say that finding the right doctor is one of their biggest barriers to treatment. Provider directories can bridge that gap, improving access to care and, as a result, medical outcomes.

We’re in an age of the empowered healthcare consumer. They do their research before making decisions about their health and care, “shopping around” to find someone who can administer specific medications or therapies. They also expect the journey to be seamless and free from friction. To this end, the accuracy of data—like appointment availability, expertise, insurance accepted, and scheduling options—becomes critical differentiators.

Helping patients connect with a provider—someone who can administer the specific care they need—is more than just a logistical prerogative: It’s a strategic business imperative. People are more likely to stay loyal to a pharmaceutical brand that offers physician directories on its site, while 83% say they’d be more inclined to use or recommend a brand site if it helped them find physicians and book visits. Over 60% are also more likely to download additional content, like coupons and discussion guides.

A future focused on patient-centric care: Aligning pharma and healthcare providers

Pharmaceutical companies already rely on partnerships with healthcare providers to ensure the proper delivery of therapies. Press Ganey’s provider directory solution enhances these relationships by helping patients find the right kind of providers more easily. Through advanced analytics, pharma companies can also see which providers patients are engaging with the most, leading to more targeted collaborations.

Press Ganey serves as a bridge between pharmaceutical brands and healthcare providers so patients can easily access accurate provider information on branded and unbranded websites. Press Ganey's provider directory solutions are at the forefront of this transformation, enabling the patient and caregiver to find the right specialist based on their needs, all while on the pharmaceutical brand website. This not only improves access to care, but also increases brand adoption.

At the heart of Press Ganey's provider directory solution is a vast and dynamic database the aggregates provider information from sources including first-party data, healthcare systems, and third-party platforms. This data becomes a powerful tool that pharmaceutical brands can use to direct patients toward providers who can deliver the therapies they need. This not only improves access, but it also improves brand adoption.

In a competitive and complex marketplace, where patient adherence is also a constant challenge, pharmaceutical companies benefit from insight into the full scope of patient behavior. Press Ganey’s provider directories are backed by real-time data and analytics dashboards that help brands understand patient engagement at a granular level.

For example, pharmaceutical brand marketing and sales leaders can track all actions happening within their provider directories in real time, down to the National Provider Identifier (NPI) level. These insights let pharmaceutical companies refine patient outreach strategies, partner with key providers, and remove barriers to care—all contributing to better treatment adherence and improved patient outcomes. Leading companies like Pfizer, AbbVie, AstraZeneca, and GSK recognize the value of provider directories and have partnered with Press Ganey to harness our advanced technology.

As the healthcare industry continues to evolve and therapies become more targeted, provider directories will play an even greater role in streamlining patients’ access to care. Pharmaceutical companies will have more opportunities to integrate provider directories within their branded and unbranded websites, so patients can find care no matter where they end up.

With Press Ganey at the helm of these innovations, pharmaceutical companies have a trusted partner to ensure the patient's journey to care is seamless, accurate, personal, and effective. The future of healthcare is digital, and by investing in provider directory solutions, pharmaceutical brand and marketing leaders can stay ahead of the curve, enhance patient on-site experiences, and drive better outcomes.

Ready to improve patient access and treatment adherence? Get in touch with a member of Press Ganey’s life sciences team to learn how our solutions can support your strategic goals.